Education
Bachelors of Art: Walter Cronkite School of Journalism and Mass Communication (Public Relations)
Arizona State University | Walter Cronkite School of Journalism Graduation: May 2017
Experience
Former NBA Player Legend Social Media Intern- Phoenix, Arizona September 2016- July 2017
- Assist in writing Facebook, Twitter, Instagram, and YouTube content for Dean Tolson’s brand.
- Increase brands profile visits from Jan 1-Mar 31 (70K people). Tweet impressions from Jan 1-Mar 31 (2.2M impressions)
- Help Mr. Tolson in promoting his new book and getting his Klout score from 11 to 60 (Top 5 percent in how influential you are online). Completed it in two months.
- Assist in recreating his website to make it more engaging.
- Edit videos using Premiere Pro to put on his YouTube channel.
SmartFem Women’s Magazine (Part Time)- Phoenix, Arizona November 2016- January 2017
- Assisted in writing Facebook, Twitter, and Instagram content.
- Increased brands profile visits from 760 in Oct. to 15K by Nov. 30. Tweet impressions from 11K in Oct. to 55K by Nov. 30.
- Increased amount of activity from 7 retweets and 39 likes in Oct. to 638 retweets and 1,300 likes by November alone.
- Developed new ideas to engage with the audience by doing polls, find attractive pictures/videos, positive message and have people read the articles.
Ana Veciana-Suarez Public Relations Campaign- August 2016- December 2016
- Worked in a team that created a Public Relations campaign for a syndicated journalist that lives in Miami, Florida.
- Included: background on Ana, research the target audience, SWOT, SPEC, primary and secondary research and created goals, objectives, and tactics to make the campaign successful.
- Pitched to schools in the Miami area to get Ana booked for writing workshops and speaking engagements to talk about her three books.
- Contacted reporters and bloggers for Ana to get an appearance on live TV and have bloggers write about her books.
- Created a brand-new website on WordPress and made it more accessible for anyone to access.
Thunderbird School of Global Management Marketing/Social Media Intern- May 2016-September 2016
- Researched and highlight 250 Key International Business schools using excel.
- Assisted in writing Facebook, Twitter, and LinkedIn to promote future success of the Najafi Global Mindset Institute.
- Updated the website by adding new content and making blogs to inform the audience about news and events that will come up.
- Engaged the public with new YouTube videos and building our subscribers for people to see our upcoming content.
Harlem Globetrotters Public Relations Intern- Phoenix, Arizona January 2016-May 2016
- Pitched 60 Anti-Bullying assemblies to local schools for booking. Also, contacted ESPN, different TV stations and radio.
- Tracked and calculate media impressions.
- Researched and target 50 potential markets and communicate with my team to ensure future success for the organization.
- Created content from YouTube to put in the Harlem Globetrotters website and included 70 articles.
Glendale Community College Social Media Intern- Phoenix, Arizona January 2015-May 2015
- Assisted in writing Facebook, Twitter, Instagram, and Flicker posts that increased student and community engagement by 30 percent.
- Developed a new online advertisement campaign to increase student enrollment for Glendale Community College.
- Created polls to determine what services student’s want and what improvements can be made at the college for the following semester.
- Communicated with different students around campus to see their experience and what could future student’s experience when attending this college.
Related Skills
- 70,000 followers on Twitter
- 15 million Tweet Impressions
- 6,000 followers on Instagram
- Fluent in Spanish
- Microsoft Outlook
- Klout score 67 (Top 5 percent)
- In-Design software
- Adobe Premiere
- Very Positive Outlook
- Work under pressure well